Score another one for environmentally responsible marketing. On Earth Day, April 22, RPR offered free, personalized marketing consultations to local businesses seeking to “recycle” their outdated marketing materials. Companies brought in their existing ads, brochures, website designs or press releases, and RPR gave advice on how to revitalize and integrate their brand strategy. Additionally, RPR delivered brief presentations on reducing energy and paper waste in the workplace.
In April of 2009 RPR held its First Annual Green Week. In addition to a “No New Paper” pledge for the week of April 20th, all materials were sent electronically or printed on paper reclaimed from our recycling bins. There was also an increased focus on powering off equipment when not in use and reducing office lights during the day. The RPR Green Team provided eco challenges all week, asking employees to make environmentally responsible choices such as increasing their carpooling.
