The print world gets a bad rap these days, but its beauty it can provide through its sensory look and feel should not be shamed! But there is a way to create environmentally responsible brochures and other print pieces. So why not share that feat with the world? Let people know what you're doing and inspire them to act responsibly as well. How?  New Leaf papers offer an "environmental benefits statement" sticker that can be added to projects to share the eco-impact of a project (shown to the left). Mohawk Papers also offers a sleek environmental calculator that can be downloaded to your desktop. It allows you to calculate your environmental savings based on what paper you choose for your project. Very cool.

This is one of the ways environmental marketing can work and work well.