In December of 2007, Roddan Paolucci Roddan (RPR) Advertising, Public Relations and New Media formed its official RPR Green Team. Devoted to raising awareness on a personal level about the importance of sustainability among RPR staff, clients, friends and associates, the Green Team consisted of at least one person from each department in the agency, plus a Senior Council member. The team held its first meeting January 28, 2008. In the meeting, several task forces were formed, each charged with focusing their efforts on different areas of transition. Additionally, the Green Team identity was established by selecting a logo. Six options were presented and the team made the final selection. The logo ties into the agency tagline “Own Your Voice.” The Green Team prides itself on being “The Voice of Change.”