Categories

June 2009
A Look Back

RPR has been an eco-conscious company for over a year now so what changes have been made?

RPR’s current list of more responsible office supplies:

  • 100 percent recycled paper for select printers in the office
  • 100 percent recycled paper towels
  • 100 percent recycled tissue paper
  • 50 percent post-consumer, FSC certified, Rainforest Alliance endorsed paper for ALL printers in the office.
  • 100 percent biodegradable, compostable, coffee cups made from renewable sources.
  • Cold cups made from compostable PLA plastic derived from corn.
  • Plates made from reclaimed, biodegradable sugarcane pulp.

RPR’s current changes in practices:

  • The back-up schedule has been rescheduled in order to allow the computers to be shut down each night (they were previously left on all night for back-up purposes).
  • Employees have been encouraged to use the back-side of already printed sheets for uses such as internal meeting agendas, scrap paper, or handouts during meetings.
  • Previously, employees received an 11" x 17" printout of current projects with a status update every Monday, Wednesday, and Friday. People now have access to that document online and will only receive a printed version if specifically requested.
eco-conscious post-consumer Recycling
219 comments
May 2009
More New Supplies

RPR recently added another product to the green office inventory... sugarcane plates. The plates are produced with sugarcane pulp that is normally discarded or burned. Not only are they certified compostable by Biodegradable Products Institute (BPI), a third-party agency, but sugarcane is a rapidly renewing resource that takes only 18 months to grow and harvest!

151 comments
April 2009
Recycle Your Ad

Score another one for environmentally responsible marketing. On Earth Day, April 22, RPR offered free, personalized marketing consultations to local businesses seeking to “recycle” their outdated marketing materials. Companies brought in their existing ads, brochures, website designs or press releases, and RPR gave advice on how to revitalize and integrate their brand strategy.  Additionally, RPR delivered brief presentations on reducing energy and paper waste in the workplace.

141 comments
April 2009
Earth Day + Green Week = Big Month

In April of 2009 RPR held its First Annual Green Week. In addition to a “No New Paper” pledge for the week of April 20th, all materials were sent electronically or printed on paper reclaimed from our recycling bins. There was also an increased focus on powering off equipment when not in use and reducing office lights during the day. The RPR Green Team provided eco challenges all week, asking employees to make environmentally responsible choices such as increasing their carpooling.

109 comments
March 2009
I'll Tell You, If You Tell Me

The print world gets a bad rap these days, but its beauty it can provide through its sensory look and feel should not be shamed! But there is a way to create environmentally responsible brochures and other print pieces. So why not share that feat with the world? Let people know what you're doing and inspire them to act responsibly as well. How?  New Leaf papers offer an "environmental benefits statement" sticker that can be added to projects to share the eco-impact of a project (shown to the left). Mohawk Papers also offers a sleek environmental calculator that can be downloaded to your desktop. It allows you to calculate your environmental savings based on what paper you choose for your project. Very cool.

This is one of the ways environmental marketing can work and work well.

117 comments
February 2009
One Little Bulb, One Massive Impact

More numbers to help the message hit home:
If every home in the US replaced just one light bulb with an EnergyStar bulb, we would:

  • Save enough energy to light more than 3 million homes for one year.
  • Save more than $600 million in annual energy costs.
  • Prevent greenhouse gases equivalent to the emissions of more than 800,000 cars.

Enough said. Use the right bulbs!

154 comments
February 2009
What's Your Footprint?

There are several online calculators you can use to find out what your personal carbon footprint is.  You can find a simple yet comprehensive example by visiting the An Inconvenient Truth website. You can also calculate the amount of various pollutants you create through your personal energy use through the CSG Network. And there are more where that came from – this site has a list of 75 different calculators for you to use.

127 comments
January 2009
Starting the Year Right

Roddan Paolucci Roddan creates beautiful marketing materials for its clients. And when it produces something for itself, the result is equally impressive. Traditionally, for special holiday/New Year mailings, RPR had mailed packaging-extensive pieces to its clients and associates. Many times these included CDs, printed booklets and mailing tins. But this year, to keep in line with our green voice, RPR executed a purely online mailing. No paper, no carbon emission from delivery, no excess, no waste.  It felt good to start the year right by starting it light. Click here to see the result.

87 comments
December 2008
Agency Stationery- Reinvented, Recycled, Reenergized

With the debut of its new stationary package, Roddan Paolucci Roddan Advertising, Public Relations and New Media made its commitment to sustainable design apparent right in its own materials. All of RPR’s new business cards, letterhead and envelopes were printed on 100-percent recycled, FSC-certified paper. New agency notepads were also created out of re-purposed, out-of-date agency stationery. Over 1,000 sheets of paper received a second life as a notepad. Nice save!

207 comments
November 2008
Giving Thanks to Awareness

How can you create a more eco-friendly Thanksgiving dinner this year without asking your guests to bike to your house in the cold? The easiest and most effective thing you can do is to provide foods that are in season, organic, and from local sources. What exactly are the benefits of eating locally? From supporting the local economy and reducing carbon released during transport, to higher quality products (because of less focus on packaging and food preservation), the benefits are many, some say.

And becoming a local shopper doesn't have to be difficult. Shopping regularly at local farmers’ markets or farm stands can be an enjoyable addition to your shopping routine. Also, locally owned markets, natural-foods stores and co-ops are much more likely – than supermarkets –  to stock local foods. The Local Harvest website provides a comprehensive national directory of farmers’ markets, farm stands and other sources of locally grown food.

63 comments